èª€å»æ£ã¯ãåãªãããã£ãããã¹ãã§ã¯æžãŸãããªãé倧ãªãªã¹ã¯ãåãã§ããŸããè¡æ¿æ©é¢ã倧æäŒæ¥ã§ãçºçããŠãããã®åé¡ã¯ãäžåºŠèµ·ããã°å人æ å ±ã®æŒæŽ©ãçµç¹ã®ä¿¡é Œå€±å¢ãæããå埩ã«ã¯å€å€§ãªæéãèŠããŸããæ¬èšäºã§ã¯ãéå»ã®å ·äœçãªäºäŸãSNSã§ã®åå¿ããããŠä»æ¥ããå®è·µã§ãã鲿¢çããSEOã®èгç¹ãã詳ãã解説ããŸããèª€å»æ£ãé²ãããã®ç®¡çäœå¶ã®èŠçŽãã«ã圹ç«ãŠãã ããã
- è¡æ¿æ©é¢ã§èµ·ããèª€å»æ£ã®äºäŸãšèŠããŠããçµç¹ç課é¡
- éèæ©é¢ãäŒæ¥ã«ãããå人æ å ±æŒæŽ©ã®ãªã¹ã¯ãšå®äŸ
- èª€å»æ£ãæãããã¥ãŒãã³ãšã©ãŒãã®èåŸã«ãã6ã€ã®èŠå
- SNSã§ã®å³ãã声ãšèª€å»æ£ã«å¯Ÿããäžéã®ã€ã¡ãŒãž
- èª€å»æ£ãæªç¶ã«é²ãããã®å®è·µç解決çãšã·ã¹ãã å°å ¥
- èª€å»æ£ãã©ãã«ãé²ãããã®ãŸãšã
è¡æ¿æ©é¢ã§èµ·ããèª€å»æ£ã®äºäŸãšèŠããŠããçµç¹ç課é¡
è¡æ¿ææžã®èª€å»æ£ã¯ãåœæ°ã®æš©å©ãå ¬çãªèšŒæãè ããæ·±å»ãªäºæ ãæããŸããäŸãã°åçåŽåçã§ã¯ãã¢ã¹ãã¹ãïŒç³ç¶¿ïŒã«é¢é£ãã貎éãªææžçŽ6äž4åä»¶ã誀ã£ãŠå»æ£ããããšãããè¡æçãªäºæ¡ãçºçããŸããããããã¯è¢«å®³ã蚌æããããã®éèŠãªèšŒæ ãšãªãå¯èœæ§ããã£ããã®ã§ã瀟äŒçã«ã倧ããªæ¹å€ã济ã³ãããšãšãªããŸããããŸããç¥æžé茞ç£çéšã«ãããŠããè·å¡ã廿£æã®ç¢ºèªãæ ã£ãããšã§è¡æ¿ææžã倱ãããäºæ¡ãå ±åãããŠããŸãããããã®èæ¯ã«ã¯ãå ±éããŠãä¿åã«ãŒã«ãå èŠã®ææ§ãããæœãã§ããŸãã
ãªãã峿 Œãªç®¡çãæ±ããããã¯ãã®è¡æ¿æ©é¢ã§ãããããã¹ãç¹°ãè¿ãããã®ã§ããããããã®çç±ã¯ãææžã®éèŠæ§ã«å¯Ÿããèªèã®æ¬ åŠãšãå€å¿ãªæ¥åã®äžã§ã®ãã§ãã¯äœå¶ã®åœ¢éªžåã«ãããŸããç¹ã«ä¿åæéãéãããã®ãšçŸåœ¹ã§äœ¿çšããŠãããã®ãæ··åšããŠããç°å¢ã§ã¯ãäœæ¥è ã®ç¬æã«ãã倿ãå ¥ã蟌ã¿ããããªããŸãã詳现ãªçµç·¯ã«ã€ããŠã¯ãåçåŽåçã®å ±åæžã§ãã“è¡æ¿ææžã®èª€å»æ£ã«ã€ã㊔ã確èªãããšãã«ãŒã«ã®åŸ¹åºãããã«é£ããããæµ®ã圫ãã«ãªããŸãã
è¡æ¿ææžã®èª€å»æ£ãé²ãã«ã¯ãå±äººçãªå€æãæé€ããä»çµã¿ãå¿ èŠã§ããç¥æžé茞ç£çéšã®äºäŸã«ãããŠãã確èªäžè¶³ãçŽæ¥ã®åå ãšãããŠããŸãããæ¬è³ªçã«ã¯ã誰ãã»ãã€ã»äœãã廿£ããããäºéãäžéã«ãã§ãã¯ãããããŒãæ©èœããŠããªãã£ãããšã倧ããªåé¡ã§ããåèãšããŠã“è¡æ¿ææžã®èª€å»æ£ã«ã€ã㊠– ç¥æžé茞ç£çéš”ãªã©ã®å ¬ççºè¡šè³æãèªã¿è§£ããšãåçºé²æ¢çãšããŠå¿ ããè€æ°äººã«ãã確èªã®åŸ¹åºããæããããŠããããšãããããŸããåäººã®æ³šæåèµ·ã«é Œãã®ã§ã¯ãªããã«ãŒã«ãã·ã¹ãã åããç©ççã«èª€å»æ£ãèµ·ããªãç°å¢ãäœãããšãæ±ããããŠããŸãã
éèæ©é¢ãäŒæ¥ã«ãããå人æ å ±æŒæŽ©ã®ãªã¹ã¯ãšå®äŸ
æ°éäŒæ¥ãéèæ©é¢ã«ãããèª€å»æ£ã¯ã顧客ã®ãã©ã€ãã·ãŒã«çŽçµãããããæ¥µããŠé«ãè³ åãªã¹ã¯ãšä¿¡çšã®å€±å¢ã䌎ããŸããJAãããŠè±å·»ã§ã¯ãã客æ§ã®æ°åãå£åº§çªå·ãå«ãŸãã垳祚775å åããä¿åæéåã«æº¶è§£åŠçããŠããŸããšããäºæ ãèµ·ããŸããããŸããåéžéè¡ã§ã¯éå»ã®ãåªå€±èšŒæžéåž³æçŽ°åž³ã7,423ä»¶åããæžé¡æŽçã®éçšã§èª€ã£ãŠè£æå»æ£ãããå¯èœæ§ãé«ããšçºè¡šãããŠããŸããéèæ©é¢ã®ãããªãæ å ±ã®ãããã§ãã£ãŠããäžç¬ã®æ²¹æã§èšå€§ãªå人æ å ±ã倱ããããªã¹ã¯ãããã®ã§ãã
ãããã®äºäŸããåŠã¶ã¹ããªã®ã¯ã廿£äœæ¥ããä»éçãªæ¥åããšããŠè»œèŠãããã¡ã§ãããšããç¹ã§ããJAãããŠè±å·»ã®å ±å“å人æ å ±ãå«ãæžé¡ã®çŽå€±ïŒèª€å»æ£ïŒã«é¢ããå ±åãšãè©«ã³”ã«ãããéããå€ãã¯ãä»ã®æžé¡ã«çŽããŠããŸã£ãããšããåçŽãªãã¹ããå§ãŸã£ãŠããŸããããããæ å ±ã®éèŠåºŠãèããã°ãä»ã®æžé¡ãšæ··åšãããããšèªäœã管çäžåãšèšããããåŸãŸãããéèæ¥çã ãã§ãªããæè²ãµãŒãã¹ã®ZäŒãçæŽ»é貚ã®ã«ã³ã»ããªã©ã顧客æ å ±ãæ±ãããããæ¥çš®ã§åæ§ã®ãã¹ãæ£çºããŠããŸãã
ç¹ã«ãæéãæ¥ãããæšãŠãããšããã«ãŒãã³ã¯ãŒã¯ã®äžã«ããŸã æå¹ãªæžé¡ãçŽã蟌ããã¿ãŒã³ãç®ç«ã¡ãŸããåéžéè¡ã®äºäŸã§ã¯ã詳现ãªçºè¡šè³æ“ãåªå€±èšŒæžéåž³æçŽ°åž³ãã®çŽå€±ïŒèª€å»æ£ïŒã«ã€ã㊔ã«ãããŠã廿£æžé¡ã®æŽçæã«æ··å ¥ããå¯èœæ§ãææãããŠããŸããããã¯ãç©ççãªä¿ç®¡å ŽæãæŽçãããŠããªãããããã¯å»æ£ããã¯ã¹ãžã®æå ¥ã«ãŒã«ãç·©ãããšãåå ã§ããå人æ å ±ãå®ãããã«ã¯ã廿£ããçŽåãŸã§ãã®éèŠæ§ãæèããäžæ¬åŠçã§ã¯ãªããäžã€ã²ãšã€ã®æžé¡ã«å¯ŸããŠã廿£ããŠãããããåãçŽã峿 Œãªããã»ã¹ãäžå¯æ¬ ã§ãã
èª€å»æ£ãæãããã¥ãŒãã³ãšã©ãŒãã®èåŸã«ãã6ã€ã®èŠå
èª€å»æ£ã®çŽæ¥çãªåå ã¯ã確èªäžè¶³ããšããèšèã§çä»ããããã¡ã§ããããã®è£åŽã«ã¯çµç¹çãªæ§é æ¬ é¥ãååšããŸããå ·äœçã«ã¯ã以äžã®6ã€ã®èŠå ãè€éã«çµ¡ã¿åã£ãŠããŸãã1.ä¿åæéã®å èŠãææ§ã§ããããšã2.ä¿ç®¡æéã®ç°ãªãæžé¡ãåäžã®ãã¡ã€ã«ã«ç¶ŽããŠããããšã3.æç¢ºãªææžç®¡ç責任è ãäžåšã§ããããšã4.廿£äœæ¥ã«é¢ããæè²ãçŸå Žã«è¡ãå±ããŠããªãããšã5.ãã§ãã¯äœå¶ã®æ¬ åŠã6.ãã¡ã€ãªã³ã°ã·ã¹ãã ã®æªæŽåã§ããããããéãªã£ããšããé倧ãªäºæ ãçºçããŸãã
ãªããããã®èŠå ãæŸçœ®ãããããšããã°ãå€ãã®çµç¹ã«ãããŠææžç®¡çããéçç£çãªæ¥åããšèŠãªãããŠããããã§ããããããæ å ±æŒæŽ©ãçºçããéã®æå®³è³ åããã©ã³ãã€ã¡ãŒãžã®å埩ã³ã¹ããèããã°ãææžç®¡çã¯æãåªå ãã¹ããªã¹ã¯ãããžã¡ã³ããšèšããŸããç¬ç«è¡æ¿æ³äººçŠç¥å»çæ©æ§ïŒWAMïŒã§ãã1ä»¶ã®æžé¡ã®èª€å»æ£ã«å¯ŸããŠçæ¯ãªèª¿æ»ãšè¬çœªãè¡ã£ãŠããŸããããã®åŽåã¯èšãç¥ããŸãããåèå人æ å ±ãå«ãæžé¡ã®èª€å»æ£ã«é¢ããå ±åãšãè©«ã³ | WAM”ããã£ã1æã®æžé¡ã§ãã£ãŠãããããçµç¹ã®åç¶ãæºããããã£ããã«ãªãåŸãã®ã§ãã
ããã«ãç©ççãªäœæ¥ç°å¢ã倧ããªåœ±é¿ãäžããŸãã廿£ç©ååããã¯ã¹ã誰ã§ãè§Šããå Žæã«çœ®ãããŠããããæž ææ¥è ãååãããŸã§ã®ã«ãŒããäžæç¢ºã ã£ããããå Žåãæå³ããªãã¿ã€ãã³ã°ã§æžé¡ãããŽãããšããŠåŠçãããŠããŸããŸããæ ªåŒäŒç€ŸUPFã®åæ“èª€å»æ£ããŠããŸã6ã€ã®èŠå PããŒã¯åŸ¹åºæ€èšŒïŒ”ã«ããã°ããã©ã€ãã·ãŒããŒã¯ãååŸããŠããäŒæ¥ã§ãããéçšã®çãããèª€å»æ£ãèµ·ããã±ãŒã¹ããããšããŠããŸããã€ãŸããèªèšŒãååŸããããšä»¥äžã«ãæ¥ã ã®çŸå Žã§ã®ãã«ãŒã«éµå®ããšãç°å¢äœãããäœããéèŠã§ãããšããããšã§ãã
SNSã§ã®å³ãã声ãšèª€å»æ£ã«å¯Ÿããäžéã®ã€ã¡ãŒãž
SNSäžã§ã¯ãäŒæ¥ãè¡æ¿æ©é¢ã«ãããèª€å»æ£ã®çºè¡šãã«å¯ŸããŠãéåžžã«å³ããè©äŸ¡ãäžãããåŸåã«ãããŸããç¹ã«ã溶解åŠçããå¯èœæ§ãé«ãããã誀ã£ãŠè£æããããšããéæã¯ããŠãŒã¶ãŒããèŠãã°ã管çããããã§ããããšãã蚌巊ãšããŠåãåãããŸããXïŒæ§TwitterïŒãªã©ã§ã¯ãå ¬çãªçºè¡šããããã³ã«ããŸããããä¿¡é ŒããŠããã®ã«æ®å¿µããšãã£ã声ãåºãããäžåºŠæ¡æ£ããããã¬ãã£ããªã€ã¡ãŒãžãææããã®ã¯å®¹æã§ã¯ãããŸããã
å®éã®SNSäžã®åå¿ãåçŸãããšã以äžã®ãããªæèŠãç®ç«ã¡ãŸãã
ãæžé¡ãééããŠæšãŠãã£ãŠèšã£ãŠããã©ãããã£ãŠç®¡çãããŒãç Žç¶»ããŠãã£ãŠããšã ãããèªåã®å£åº§çªå·ãã©ããã®ãŽãå±±ã«ãããšæããšæãã #èª€å»æ£ #æ å ±æŒæŽ©ã
ããè©«ã³ã®æç« ã«ãåçºé²æ¢ã«åªãããã£ãŠæžããŠãããã©ãå ·äœçã«ã©ãå€ããã®ããèŠããªããæº¶è§£ãã¡ãã£ããªãããæé ãã ãããã£ãšåãã察çã§ããã¯ãã #äŒæ¥äžç¥¥äºã
ãã®ããã«ãææ çãªäžä¿¡æã ãã§ãªãã管çäœå¶ãã®ãã®ãžã®çåãåãããã©ãã¯ãŒãå€ãèŠåããããŸãã
äžæ¹ã§ããããããã¥ãŒã¹ãèŠãŠãèªåãã¡ã®äŒç€Ÿãå±ãªããããããªãããšèªçãã声ãäžå®æ°ååšããŸããSNSã¯çäžã®å Žã§ãããšåæã«ã瀟äŒçãªãªãã©ã·ãŒãé«ããé¡ã§ããããŸããInstagramãXã§ã®ããã·ã¥ã¿ã°æ€çŽ¢ïŒ#èª€å»æ£ã#æžé¡ç®¡çïŒã§ã¯ãå°éå®¶ã察çãçºä¿¡ããŠããäŸããããåãªãæ¹å€ã«çãŸããªãæ å ±äº€æãè¡ãããŠããŸããçµç¹ãšããŠã¯ããããããå€ããã®èŠç·ããã©ãã»ã©å³ããããèªèããåºå ±å¯Ÿå¿ã ãã§ãªããå®å¹æ§ã®ãã鲿¢çãè¬ããããšããå¯äžã®ä¿¡é Œå埩ã®éãšèšããã§ãããã
èª€å»æ£ãæªç¶ã«é²ãããã®å®è·µç解決çãšã·ã¹ãã å°å ¥
èª€å»æ£ãé²ãç©¶æ¥µã®æ¹æ³ã¯ã人ã®å€æã«é Œããªãä»çµã¿ãæ§ç¯ããããšã§ãããŸãåãçµãã¹ãã¯ãææžã®ã©ã€ããµã€ã¯ã«ãã®æç¢ºåã§ããçºçãã廿£ãŸã§ã®å šããã»ã¹ããããŒå³ã«ããããããã®æ®µéã§å¿ èŠãªæ¿èªã¹ããããèšããŸããäŸãã°ã廿£ã®éã«ã¯å¿ ãã管ç責任è ãã®ç©ççãªãµã€ã³ãé»åæ¿èªãå¿ é ã«ããããšã§ã宿ãªç Žæ£ãé£ãæ¢ããããšãã§ããŸãããŸããä¿ç®¡æéã®ç°ãªãæžé¡ãæ··ããªããã¯ã³ãã¡ã€ã«ã»ã¯ã³ããªã·ãŒãã®åŸ¹åºãæå¹ã§ãã
æ¬¡ã«æ€èšãããã®ããITã·ã¹ãã ã«ããèªå管çã§ããææžç®¡çå°åž³ã«ä¿å幎éãç»é²ãã廿£å¯Ÿè±¡æ¥ãè¿ã¥ããšã¢ã©ãŒããé£ã¶ã·ã¹ãã ãå°å ¥ããã°ãæé管çã®ãã¹ãå€§å¹ ã«åæžã§ããŸããæ ªåŒäŒç€Ÿãããã€ã®è§£èª¬èšäº“ææžã®èª€å»æ£äºæ ãé²ãã«ã¯ïŒ”ã§ãè§ŠããããŠããéãããã¡ã€ãªã³ã°ã·ã¹ãã ã®å°å ¥ã¯ãç©ççãªã¹ããŒã¹ã®åæžã ãã§ãªããèª€å»æ£ãªã¹ã¯ã®äœæžã«çŽçµããŸããææžãã®ã©ãã«ãèšæ¶ã«é Œã管çããè±åŽããããšããçŸä»£ã®çµç¹ã«ã¯æ±ããããŠããŸãã
æåŸã«ãå šè·å¡ãžã®æè²ãšæèæ¹é©ãæ¬ ãããŸãããã©ãã»ã©åªããã·ã¹ãã ãå°å ¥ããŠãããããéçšããã®ã¯ã人ãã ããã§ããèª€å»æ£ããªãèµ·ããã®ããèµ·ãããšãã«ã©ã®ãããªåœ±é¿ãããã®ãããå ·äœçãªä»ç€ŸäºäŸãçšããŠç ä¿®ãè¡ãããšã广çã§ããã»ãã¥ãªãã£ãªãµã€ã¯ã«ç ç©¶æã®æèš“å€çºããŠããæ©å¯ææžã®èª€å»æ£ã察çãããŠããŸããã«ããããã«ãå€éšå§èšå ã®ç®¡çãå«ããããŒã¿ã«ãªã¬ããã³ã¹ãæ§ç¯ããããšããæçµçãªé²åŸ¡ã©ã€ã³ãšãªããŸããå°ããªäžæã®æžé¡ããäŒç€Ÿã®æªæ¥ãå·Šå³ããããšãå šå¡ãèªèŠããªããã°ãªããŸããã
èª€å»æ£ãã©ãã«ãé²ãããã®ãŸãšã
- ææžã®çºçãã廿£ãŸã§ã®ã©ã€ããµã€ã¯ã«ãæç¢ºã«å®çŸ©ããç¬èªã®å»æ£ã«ãŒã«ãçå®ããã
- ä¿åæéãç°ãªãæžé¡ãåäžã®ãã¡ã€ã«ã«æ··åšããããçš®é¡ããšã«æŽçã»ä¿ç®¡ã培åºããã
- 廿£æã«ã¯å¿ ãè€æ°äººã«ããããã«ãã§ãã¯ãè¡ããæ åœè äžäººã®å€æã§åŠçãããªãã
- ææžç®¡çå°åž³ãã·ã¹ãã åããä¿åæéã®ã¢ã©ãŒããèªåèšç®æ©èœã掻çšããŠäººçãã¹ãæé€ããã
- å šè·å¡ã«å¯ŸããŠå®æçãªã»ãã¥ãªãã£ç ä¿®ã宿œããæ å ±ã®éèŠæ§ãšèª€å»æ£ã®ãªã¹ã¯ãåšç¥åŸ¹åºããã
èª€å»æ£ã¯äžåºŠèµ·ããŠããŸããšã倱ãããæ å ±ãåãæ»ãããšã¯å°é£ã§ããããããæ¥ã ã®ç®¡çæèãé«ããé©åãªã·ã¹ãã ãšã«ãŒã«ãå°å ¥ããããšã§ããã®ãªã¹ã¯ã¯éããªããŒãã«è¿ã¥ããããšãã§ããŸãããã®èšäºããã£ããã«ããŸãã¯èº«ã®åãã®æžé¡ç®¡çããèŠçŽããŠã¿ãŠã¯ãããã§ããããã


