ãŠã§ã«ããŒã€ã³ã°ãšã¯ãèäœçã粟ç¥çã瀟äŒçã«æºããããã幞çŠãªç¶æ ããæãèšèã§ããWHOïŒäžçä¿å¥æ©é¢ïŒã®å®çŸ©ã«åºã¥ããåãªãå¥åº·ãè¶ ããæŠå¿µãšããŠæ³šç®ãããŠããŸããæ¬èšäºã§ã¯ããŠã§ã«ããŒã€ã³ã°ãæ§æãã5ã€ã®èŠçŽ ããäŒæ¥ãå°å ¥ãæ¥ãèæ¯ãSNSãšã®ä»ãåãæ¹ã«ã€ããŠè©³ãã解説ããŸãã
- ãŠã§ã«ããŒã€ã³ã°ãšã¯ïŒWHOã®å®çŸ©ãšå¹žçŠãæ¯ãã5ã€ã®æ§æèŠçŽ
- ãªãä»ããŠã§ã«ããŒã€ã³ã°çµå¶ãéèŠãªã®ãïŒåãæ¹æ¹é©ãšçç£æ§ã®é¢ä¿
- SNSã¯å¹žçŠåºŠãäžããã®ãïŒããžã¿ã«æä»£ã®ãŠã§ã«ããŒã€ã³ã°ãšåå¿åæ
- å¿ççå®å šæ§ãé«ããã³ãã¥ããã£ã®åãšæ¥åžžã§ã§ããåäžãã¯ããã¯
- ãäœéšè«ããŠã§ã«ããŒã€ã³ã°ã宿ããç¬éãšèªåãããçãæ¹ã®èŠã€ãæ¹
- ãŸãšãïŒãŠã§ã«ããŒã€ã³ã°ãçæŽ»ã«åãå ¥ãã5ã€ã®ãã€ã³ã
ãŠã§ã«ããŒã€ã³ã°ãšã¯ïŒWHOã®å®çŸ©ãšå¹žçŠãæ¯ãã5ã€ã®æ§æèŠçŽ
ãŠã§ã«ããŒã€ã³ã°ïŒWell-beingïŒãšããèšèã¯ãçŽèš³ãããšã幞çŠãããå¥åº·ããå®å¯§ããæå³ããŸãããåã«ãç æ°ã§ã¯ãªãããšããç¶æ ãæãã®ã§ã¯ãããŸãããWHOïŒäžçä¿å¥æ©é¢ïŒã§ã¯ãå¥åº·ã«ã€ããŠãç æ°ã§ã¯ãªããšãã匱ã£ãŠãããšãã§ãªããèäœçã«ãã粟ç¥çã«ãããããŠç€ŸäŒçã«ãããã¹ãŠãæºããããç¶æ ã«ããããšããšå®çŸ©ããŠããŸãããã®ç¶æ ããããŸãã«ãŠã§ã«ããŒã€ã³ã°ã®æ¬è³ªã§ããç§ãã¡ãæ¥ã æããŠãã幞ããã瀟äŒã®äžã§ã®å 宿ãå¿ã®å®ãããšãã£ãå€è§çãªåŽé¢ãå«ãã§ããã®ãç¹åŸŽã§ãã
ãã®ãŠã§ã«ããŒã€ã³ã°ãçè§£ããäžã§ãå¿çåŠè ã®ããŒãã£ã³ã»ã»ãªã°ãã³ãæå±ãããPERMAïŒããŒãïŒã¢ãã«ããšãã5ã€ã®ææšãéåžžã«éèŠã§ãããŸã1ã€ç®ã¯ãããžãã£ããªææ ïŒPositive EmotionïŒãã§ãåã³ãæè¬ãåžæãšãã£ãååããªå¿å¢ã§ãã2ã€ç®ã¯ã没é ã»éäžïŒEngagementïŒãã§ãæéãå¿ããŠäœãã«ç±äžããç¶æ ãæããŸãã3ã€ç®ã¯ã人éé¢ä¿ïŒRelationshipïŒãã§ãããä»è ãšã®è¯å¥œãªã€ãªãããä¿¡é Œé¢ä¿ãå¹žçŠæã«çŽçµããŸãã4ã€ç®ã¯ãçããæå³ïŒMeaningïŒãã§ãèªåã®äººçã瀟äŒã誰ãã®åœ¹ã«ç«ã£ãŠãããšãã宿ã§ãããããŠ5ã€ç®ããéæïŒAccomplishmentïŒãã§ãããç®æšãæãéããéã®æåäœéšãèªä¿¡ãè²ã¿ãŸãã
ãããã®èŠçŽ ããã©ã³ã¹ããæºããããŠãããšããç§ãã¡ã¯æ¬åœã®æå³ã§ã®ãŠã§ã«ããŒã€ã³ã°ãæããããšãã§ããŸãã詳现ã«ã€ããŠã¯ããŠã§ã«ããŒã€ã³ã°(Well-being)ãšã¯ïŒ æå³ã»æ³šç®ãããèæ¯ãåãçµã¿ããããããã解説ãã§è©³ãã解説ãããŠããŸããåäžã®èŠçŽ ã ãã§ãªããå€é¢çãªå å®ãç®æãããšããçŸä»£ãçããç§ãã¡ã«ãšã£ãŠã®æéãšãªãã§ãããã
ãªãä»ããŠã§ã«ããŒã€ã³ã°çµå¶ãéèŠãªã®ãïŒåãæ¹æ¹é©ãšçç£æ§ã®é¢ä¿
è¿å¹Žãå€ãã®äŒæ¥ãããŠã§ã«ããŒã€ã³ã°çµå¶ãã«èµãåã£ãŠããŸãããã®èæ¯ã«ã¯ãæ·±å»ãªåŽååäžè¶³ã䟡å€èгã®å€æ§åããããŠåãæ¹æ¹é©ã®é²å±ããããŸãããã€ãŠã®ããã«ãé«ã絊æãããå®å®ããéçšãã ãã§ã¯ãåªç§ãªäººæãåŒãçããããšãé£ãããªã£ãŠããŸããåŸæ¥å¡ãå¿èº«ãšãã«å¥åº·ã§ãæŽ»ãæŽ»ããšåããç°å¢ãæäŸããããšããäŒæ¥ã®æç¶çãªæé·ã«æ¬ ãããªãèŠçŽ ãšãªã£ãã®ã§ããç¹ã«ã³ããçŠãçµéšãããªã¢ãŒãã¯ãŒã¯ãæ®åããããšã§ãå€ç¬æãã¡ã³ã¿ã«ãã«ã¹ã®èª²é¡ãæµ®ã圫ãã«ãªããå¿ã®å¥åº·ç®¡çãæ¥åãšãªããŸããã
ãŠã§ã«ããŒã€ã³ã°ãåäžããåŸæ¥å¡ã¯ãããã§ãªãåŸæ¥å¡ã«æ¯ã¹ãŠçç£æ§ãçŽ3å²ãåµé æ§ãçŽ3åé«ãŸããšããç ç©¶ããŒã¿ãååšããŸããã€ãŸããåŸæ¥å¡ã®å¹žçŠã远æ±ããããšã¯ãåãªãçŠå©åçã§ã¯ãªããçµå¶æŠç¥ãã®ãã®ãªã®ã§ããå ·äœçã«ã¯ã瀟å ã³ãã¥ãã±ãŒã·ã§ã³ã®æŽ»æ§åãå¿ççå®å šæ§ã®ç¢ºä¿ãããã«ã¯ã¯ãŒã¯ã©ã€ããã©ã³ã¹ã®åŸ¹åºãªã©ãæããããŸããããããåãçµã¿ã«ãããé¢è·çã®äœäžãæ¡çšç«¶äºåã®åŒ·åãšãã£ãå ·äœçãªææãæåŸ ã§ããŸãã詳现ãªäºäŸã«ã€ããŠã¯ããäºäŸä»ãããŠã§ã«ããŒã€ã³ã°ã®äžæãªäœ¿ãæ¹ïŒãã確èªããŠã¿ãŠãã ããã
ãŸããSDGsïŒæç¶å¯èœãªéçºç®æšïŒã®ç®æš3ããã¹ãŠã®äººã«å¥åº·ãšçŠç¥ããããç®æš8ãåããããçµæžæé·ãããšãæ·±ãé¢ãã£ãŠããŸãã瀟äŒç責任ïŒCSRïŒã®èгç¹ããããåŸæ¥å¡ã倧åã«ããäŒæ¥å§¿å¢ãæè³å®¶ã顧客ããé«ãè©äŸ¡ãããæä»£ã«ãªããŸãããããããã®äŒæ¥çµå¶ã¯ãæ°åäžã®å©çã ãã§ãªããããã§åã人ãã¡ãã©ãã ã幞ããæããŠããããšããã幞çŠã®è³ªããåãããããã«ãªã£ãŠããŸãã
SNSã¯å¹žçŠåºŠãäžããã®ãïŒããžã¿ã«æä»£ã®ãŠã§ã«ããŒã€ã³ã°ãšåå¿åæ
çŸä»£ç掻ã«ãããŠåãé¢ããªãååšã§ããSNSã§ããããŠã§ã«ããŒã€ã³ã°ãšã®é¢ä¿ã«ã€ããŠã¯å眪䞡é¢ããããŸãã調æ»ã«ãããšãSNSãéããŠè¶£å³ã®ä»²éãšç¹ãã£ãããæçãªæ å ±ãåŸããããããšã§ãå€ç¬æãè§£æ¶ããããžãã£ããªæ°æã¡ã«ãªã人ãå€ãäžæ¹ã§ãä»äººãšèªåãéåºŠã«æ¯èŒããŠããŸãããšã§å£çæãæ±ãã±ãŒã¹ãå°ãªããããŸãããç¹ã«Instagramãªã©ã§ããã©ãã©ããçæŽ»ãã°ãããç®ã«ãããšãèªåã®æ¥åžžãä¹ãããã®ã«æãããã幞çŠåºŠãäœäžããåŸåãããããšãææãããŠããŸãã
SNSäžã®åå¿ãåæããŠã¿ããšãXïŒæ§TwitterïŒã§ã¯ã#ãŠã§ã«ããŒã€ã³ã°ããšããããã·ã¥ã¿ã°ãçšããŠãæ¥ã ã®å°ããªæ°ã¥ããæè¬ãçºä¿¡ããåããæŽ»çºã§ããäŸãã°ã仿¥ã¯æ£æ©ãããŠç©ºã綺éºã ã£ããããã ãã§ãŠã§ã«ããŒã€ã³ã°ã ããšãã£ãæçš¿ã«ã¯å€ãã®å ±æïŒãããïŒãéãŸããŸããããããäžæ¹ã§ãæèé«ãç³»ã®æçš¿ãèŠãŠç²ããŠããŸã£ãããšãã£ããããžã¿ã«ãããã¯ã¹ã®å¿ èŠæ§ã蚎ããå£°ãæ£èŠãããŸãããã®ãããªãSNSç²ããã¯ãçŸä»£çãªå¹žçŠãé»å®³ãã倧ããªèŠå ã®äžã€ãšãªã£ãŠããŸãã詳ããã¯ãSNSãšå¹žçŠåºŠïœã¢ã³ã±ãŒã調æ»çµæããã®åæïœããã芧ãã ããã
ãŠã§ã«ããŒã€ã³ã°ãé«ããSNSã®äœ¿ãæ¹ãšããŠã¯ãååçã«ã¹ã¯ããŒã«ããã®ã§ã¯ãªããèœåçã«çºä¿¡ããããç¹å®ã®ã³ãã¥ããã£ã§æ·±ã亀æµãããããããšãæšå¥šãããŠããŸããä»è ãšã®æ¯èŒã§ã¯ãªããèªåã«ãšã£ãŠäœã幞ãããã軞ã«çœ®ããå©çšæ³ãæ±ããããŸããæè¿ã§ã¯ãã€ã³ããã«ãã¹ã®ã¢ããªã掻çšããŠããããŠããžã¿ã«ããé¢ããæéã確ä¿ããèªåèªèº«ã®å é¢ãšåãåãããšã§å¿ã®ããšããåãæ»ãããšããå±€ãå¢ããŠããŸãããã¯ãããžãŒãè³¢ã䜿ãããªãã幞çŠãæå€§åããããªãã©ã·ãŒããä»ãŸãã«è©ŠãããŠããã®ã§ãã
å¿ççå®å šæ§ãé«ããã³ãã¥ããã£ã®åãšæ¥åžžã§ã§ããåäžãã¯ããã¯
å人ã®ãŠã§ã«ããŒã€ã³ã°ãç¶æã»åäžãããããã«ã¯ãæå±ãããã³ãã¥ããã£ãã®ååšãæ¬ ãããŸãããè·å Žã ãã§ãªããè¶£å³ã®éãŸããå°å掻åããªã³ã©ã€ã³äžã®ãµãŒã¯ã«ãªã©ãè€æ°ã®å± å Žæãæã€ããšã§ãäžã€ã®å Žæã§ãã©ãã«ããã£ãŠãå¥ã®å Žæã§æ¯ãããããã¬ãžãªãšã³ã¹ïŒå埩åïŒããé€ãããŸããç¹ã«ãå¿ççå®å šæ§ãã確ä¿ãããã³ãã¥ããã£ã§ã¯ã匱é³ãåããããããã®ãŸãŸã®èªåãåºãããããããšãã§ãããããã¹ãã¬ã¹ã®å€§å¹ ãªè»œæžã«ã€ãªãããŸãã
äŒæ¥æšªæåã®å®è·µã³ãã¥ããã£ãå¢ããŠãããç°æ¥çš®ã®äººãã¡ãšæ©ã¿ãå ±æããããšã§ãèªåã客芳èŠããæ°ããªèŠç¹ãåŸãæ©äŒãšãªã£ãŠããŸããããããå Žã§ã®äº€æµã¯ã瀟äŒçãªç¹ããã確èªããã ãã§ãªããèªå·±æé·ã®å®æã«ãç¹ãããŸããã³ãã¥ããã£ã®éèŠæ§ã«ã€ããŠã¯ããŠã§ã«ããŒã€ã³ã°ãå å®ãããããã®ã³ãã¥ããã£ã®éèŠæ§ããšãã£ãèšäºã§ã匷調ãããŠããŸããå€ç¬ã¯å¥åº·ã«æªåœ±é¿ãåãŒããªã¹ã¯èŠå ã§ããããšãåãã£ãŠããã瀟äŒçãªãããã¯ãŒã¯ãæ§ç¯ããããšã¯ãé·çãã幞çŠã«çŽçµããéèŠãªæŽ»åãªã®ã§ãã
æ¥åžžç掻ã®äžã§ãŠã§ã«ããŒã€ã³ã°ãæèçã«é«ããã«ã¯ããŸããèªåã®å¹žãã®å®çŸ©ããæç¢ºã«ããããšããå§ããŸããããä»äººã®åºæºã§ã¯ãªããèªåãäœã«åã³ãæããäœã«æ²¡é ã§ããã®ããæ¯ãè¿ãç¿æ £ã倧åã§ããå ·äœçã«ã¯ãæ¯æ©å¯ãåã«ãã®æ¥ãã£ãã3ã€ã®è¯ãã£ãããšããæžãåºããã¹ãªãŒã°ããã·ã³ã°ã¹ããšããææ³ã广çã§ããè³ã«ããžãã£ããªçµéšãèšæ¶ãããããšã§ãå¹žçŠæãæããããäœè³ªã«å€ãã£ãŠããããšãã§ããŸããå°ããªæåäœéšãç©ã¿éããè¯å¥œãªäººéé¢ä¿ãç¶æããåªåãæããŸãªãããšããæç¶çãªå¹žçŠãžã®è¿éãšãªããŸãã
ãäœéšè«ããŠã§ã«ããŒã€ã³ã°ã宿ããç¬éãšèªåãããçãæ¹ã®èŠã€ãæ¹
çè«ã ãã§ãªããå®éã®äœéšè«ããããŠã§ã«ããŒã€ã³ã°ã®ãã³ããåŸãããšãã§ããŸããäŸãã°ãä»äºã§å°ã£ãŠããååãå©ããæè¬ããããšãã«åŒ·ãå¹žçŠæãæãããšãã声ãå€ããããŸããããã¯PERMAã¢ãã«ã®ã人éé¢ä¿ããšãçããæå³ããæºãããã奜äŸã§ãããŸããè¶£å³ã«æ²¡é ããŠããæéã¯ãäœèšãªæèãæ¢ãŸãã粟ç¥çãªãªãã¬ãã·ã¥ã«ã€ãªãããŸãããããŠãŒã¶ãŒã¯ãæ è¡äžã®ãã©ãã«ãä¹ãè¶ããããšã§èªå·±å¹åæãé«ãŸããèªåã«ãšã£ãŠã®æ¬åœã®å¹žããèãããã£ããã«ãªã£ãããšèªã£ãŠããŸããæ ãéããŠèªåãã¢ããããŒãããããšãããŠã§ã«ããŒã€ã³ã°ã®éèŠãªäžç°ã§ããæ ã®äœéšè«ã«ã€ããŠã¯ãæ ã§èªåãã¢ããããŒããè¶³ããç¥ããŠã§ã«ããŒã€ã³ã°ãªæéãã§å ±æãéããŠããŸãã
ãŸããè·å Žã§ã®å¿ççå®å šæ§ã確ä¿ãããããšã§ãå®å¿ããŠèªåã®èœåãçºæ®ã§ããããã«ãªã£ããšããäœéšè«ãç®ç«ã¡ãŸããã倱æããŠã蚱容ãããç°å¢ããããããããæ°ããããšã«ææŠã§ããããšãã宿ã¯ãèªå·±æé·ãšéææãä¿é²ããŸãããããã®å£°ã«å ±éããŠããã®ã¯ã幞çŠãšã¯ãçµæãã§ã¯ãªããæ¥ã ã®éžæãè¡åã®ãããã»ã¹ãã«ãããšããããšã§ããå°ããªå¹žããèŠéãããèœåçã«ãŠã§ã«ããŒã€ã³ã°ãå°ãå§¿å¢ãéèŠã§ãã
è³ç¥çµç§åŠã®èŠç¹ããããå¹žçŠæã¯èœåçã«å°ãããšãã§ãããšãããŠããŸããæ¥ã ã®è¡åãæ¯ãè¿ããæå³çã«ããžãã£ããªææ ãå®çãããèšç·Žãè¡ãããšã§ããŠã§ã«ããŒã€ã³ã°ãªç¶æ ãåžžæ åãããããšãå¯èœã§ãã詳现ã«ã€ããŠã¯ãè³ç¥çµç§åŠã®èŠç¹ã§å¹žçŠæãåžžæ åãããã§ç޹ä»ãããŠããŸããèªåãããçããããã®ãã³ãã¯ãå®ã¯æ¥åžžã®ãããã°ã«é ããŠããŸãããããèŠã€ãåºãã倧åã«è²ãã§ããããšããç§ãã¡äžäººã²ãšãã®äººçãè±ãã«ããŠãããã®ã§ãã
ãŸãšãïŒãŠã§ã«ããŒã€ã³ã°ãçæŽ»ã«åãå ¥ãã5ã€ã®ãã€ã³ã
- ãŠã§ã«ããŒã€ã³ã°ã¯ãèäœçã»ç²Ÿç¥çã»ç€ŸäŒçãã«æºããããç¶æ ã§ãã
- PERMAã®5èŠçŽ ïŒææ ãæ²¡é ãé¢ä¿ãæå³ãéæïŒããã©ã³ã¹ããæèãã
- äŒæ¥çµå¶ã§ãéèŠãããŠãããçç£æ§åäžã人æç¢ºä¿ã®éµãšãªã£ãŠãã
- SNSã¯ä»è æ¯èŒãé¿ããã³ãã¥ããã£ã§ã®è¯å¥œãªç¹ãããéèŠããŠæŽ»çšãã
- æ¥ã ã®æ¯ãè¿ããèªå·±å¹åæãé«ããäœéšãéããŠãèœåçã«å¹žçŠãå°ã
ãŠã§ã«ããŒã€ã³ã°ã¯ãäžåºŠéæããã°çµãããšãããã®ã§ã¯ãªããæ¥ã ç©ã¿éããŠãããã®ã§ããèªåãªãã®å¹žçŠã®åœ¢ãèŠã€ããããã倧åã«ããããã®è¡åã仿¥ããäžæ©ãã€å§ããŠã¿ãŸããããèªåèªèº«ã®å¿ã®å£°ã«è³ãåŸããããšããè±ããªäººçãžã®ç¬¬äžæ©ãšãªãã¯ãã§ãã


