éåœã§å€çºããçãŸããäºæ ã®çŸç¶ãšèæ¯
éåœã§ã¯æ®å¿µãªããã飿¥ã®ããã«æ§ã ãªäºæ ãå ±ããããŠããŸããç¹ã«ã飲é é転ã«ããæ²åãå€§èŠæš¡ãªçŸ€è¡äºæ ã¯ã瀟äŒã«å€§ããªè¡æãäžããåœå å€ããæ³šç®ãéããŠããŸãããããã®äºæ ã¯åãªãäžéãªåºæ¥äºã§ã¯ãªãããã®èåŸã«ã¯æåçãªåŽé¢ãå®å šå¯Ÿçã®èª²é¡ãæœãã§ããããšãå°ãªããããŸãããäŸãã°ã飲é é転ã«é¢ããŠã¯ãæ¥æ¬ã®çŽ5åãã®äºæ ä»¶æ°ãå ±åãããŠããããã®å±éºæ§ã¯æ·±å»ãªç€ŸäŒåé¡ãšããŠèªèãããŠããŸãã
æè¿ã§ã¯ã2025幎11æã«ãœãŠã«åžå ã§çºçãã飲é é転ã«ããæ¥æ¬äººèŠªåæ»å·äºæ ã倧ããå ±ããããŸãããä¿¡å·ç¡èŠã®çã¹ããŒãã§äº€å·®ç¹ã暪åã£ãè»ã«ãã£ãŠã58æ³ã®æ¯èŠªãåœãèœãšãã38æ³ã®åšãéå·ãè² ããšããçãŸããçµæãšãªããŸãããé転ããŠãã30代ã®ç·ããã¯å èš±åãæ¶ãã¬ãã«ã®ã¢ã«ã³ãŒã«ãæ€åºãããŠããããèªåãã©ããã£ãŠé転ããŠããã«æ¥ããåãããªãããšäŸè¿°ããŠãããšãããŸãããã®äºæ ã¯éåœåœå ã§ããåœã®æ¥ããããããããšãã£ãå³ããè«èª¿ã§å ±ãããã飲é é転ã«å¯Ÿãã瀟äŒçãªæããåã³åŽåºããŸãããçã¹ããŒãã§äº€å·®ç¹æšªåãâŠãœãŠã«ã§æ¥æ¬äººèŠªåã飲é é転ã®è»ã«ã¯ãããæ¯èŠªæ»äº¡ãç·ããå èš±åãæ¶ãã¬ãã«ã®ã¢ã«ã³ãŒã«æ€åºïœFNNãã©ã€ã ãªã³ã©ã€ã³
ãã®ãããªæ²åãç¹°ãè¿ãããèæ¯ã«ã¯ãéåœã«ãããé£²é æåã®ç¹æ®æ§ãã飲é é転ã«å¯Ÿãã眰åã®çãããããã¯åãç· ãŸãã®å®æ ãæããããããšããããŸããéå»ã«ã¯é£²é é転ã«ããæ»äº¡äºæ ãå€çºããããšã§çœ°åã匷åãããåãããããŸããããäŸç¶ãšããŠæ ¹çµ¶ã«ã¯è³ã£ãŠããŸãããSNSäžã§ã¯ããã®äºæ ã«å¯ŸããŠãæ²ããããèš±ããªãããšãã£ã声ã®ä»ã«ããéåœã®é£²é é転ã®å€ãã¯ç°åžžããšãã£ãåãã®å£°ããå ·äœçãªå¯Ÿçãæ±ããæèŠãå€ãèŠãããŸãããäºæ ã®å ±éã¯ç¬ãéã«SNSã§æ¡æ£ããããªã¢ã«ã¿ã€ã ã§åœæ°ã®ææ ãå ±æãããå Žãšãªã£ãŠããŸãã
ãŸããåœéçã«èŠãŠäº€éãããŒã«é¢ããæèã®éããææãããããšããããŸããéåœã蚪ãã芳å 客ã®äžã«ã¯ãé転ã®èããä¿¡å·ç¡èŠãæ©è¡è ãžã®é æ ®ã®å°ãªãã«é©ã声ãå°ãªããããŸãããããããæ¥åžžçãªäº€éç°å¢ãã飲é é転ãšããå±éºãªè¡çºãšçµã³ã€ãããšã§ãããé倧ãªäºæ ã«ç¹ããããããšããåŽé¢ãç¡èŠã§ããŸãããå®å šæèã®åäžãšå³æ Œãªæ³å·è¡ããä»åŸã®äºæ 鲿¢ã«ã¯äžå¯æ¬ ãšèšããã§ãããã
梚泰é¢éèžäºæ ïŒãªããã®æ²åã¯é²ããªãã£ãã®ãïŒ
2022幎10æ29æ¥ã«ãœãŠã«åžæ¢šæ³°é¢ã§çºçããéèžäºæ ã¯ã150人以äžãã®å°ãåœã倱ãããæªæœæã®å€§æšäºã§ããããããŠã£ãŒã³ã楜ããããã«éãŸã£ãå€ãã®äººã ããçãåéã«å¯éããå°æ£åãã«ãªã圢ã§å§æ»ããã®ã§ãããã®äºæ ã¯ã矀è¡ç®¡çã®éèŠæ§ãäžçã«çªãã€ããå€ãã®æèšãæ®ããŸããã
äºæ çŽåã®æ åããã¯ã人ã ããŸãã§æ³¢ã®ããã«åãã矀è¡éªåŽ©ãã®å±éºãªå åãæç¢ºã«æããããŠããŸããããéåœã»æ¢šæ³°é¢ãâäººãæ³¢æã€ããã«åãâçŽåã®æ åã«å±éºãªç¶æ ãâŠãããŠã£ãŒã³ – YouTubeå°éå®¶ã¯ãç¹å®ã®å¯åºŠãè¶ ãããšãåäººã®ææãšã¯é¢ä¿ãªã矀è¡å šäœãå±éºãªæåãå§ããããšãææããŠããŸããæ¢šæ³°é¢ã®äºæ ã§ã¯ã10代ã20代ã®è¥è ãå€ãç ç²ãšãªããå€åœäººèгå 客ãå«ãŸããŠããããšããããã®åœ±é¿ã¯åœéçãªåºãããèŠããŸãããäºæ åŸãéåœæ¿åºã¯åœå®¶åæŒæéãå®ããéºæãžã®æ¯æŽã衚æããŸããããäºæ åå ã®ç©¶æãè²¬ä»»ã®æåšãå·¡ã£ãŠã¯ãçŸåšãè°è«ãç¶ããŠããŸãã
ãã®äºæ ããæµ®ã圫ãã«ãªã£ãã®ã¯ãå€§èŠæš¡ã€ãã³ãã«ããã矀è¡ç®¡çã®çãã§ãããããŠã£ãŒã³ã®ãããªèªçºçã«äººãéãŸãã€ãã³ãã§ã¯ãç¹å®ã®äž»å¬è ãããªããããèŠå¯ãè¡æ¿ã«ããäºåèŠå¶ãå®å šå¯Ÿçãæèã«ãªããã¡ã§ããããããå€ãã®äººãå¯éããå Žæã§ã¯ãäž»å¬è ã®æç¡ã«ããããããèªæ²»äœãèŠå¯ãç©æ¥µçã«ä»å ¥ããé©åãªäººæµã³ã³ãããŒã«ãè¡ãã¹ãã ã£ããšããæ¹å€ã®å£°ãå€ãäžãããŸãããSNSïŒXãªã©ïŒã§ã¯ãäºæ çŸå Žã®åçãåç»ãç¬ãéã«æ¡æ£ãããŸãããããã®åŸãéºæãžã®é æ ®ããæ¡æ£èªç²ãæ±ãã声ãé«ãŸããæ å ±ã®å«ççãªåãæ±ãã«ã€ããŠã瀟äŒçãªè°è«ãå·»ãèµ·ãããŸããã
äºæ ãã3幎ãçµéããçŸåšãã远æŒåŒå žãå·ãè¡ããããªã©ããã®æ²åã¯éåœç€ŸäŒã«æ·±ãå»ãŸããŠããŸãããã®äºæ ãæèšã«ãä»åŸã¯ã矀è¡äºæ 鲿¢ã®ããã®ã¬ã€ãã©ã€ã³ãã®çå®ããAIãæŽ»çšãããªã¢ã«ã¿ã€ã ã®çŸ€è¡å¯åºŠç£èŠã·ã¹ãã ã®å°å ¥ãªã©ãããç©æ¥µçãªå®å šå¯Ÿçãæ±ããããŠããŸããç§ãã¡ã®ç掻ã«å¯æ¥ã«é¢ããã€ãã³ããå ¬å ±ã®å Žã§ã®å®å šç¢ºä¿ã¯ãåžžã«æåªå ãããã¹ã課é¡ã§ãããšåèªèãããããŸããã
SNSãæ ãåºãéåœã®äºæ ãšç€ŸäŒã®åå¿
éåœã§çºçããæ§ã ãªäºæ ã¯ããã¥ãŒã¹ã¡ãã£ã¢ã ãã§ãªããSNSãéããŠãªã¢ã«ã¿ã€ã ã§å ±æãããå€ãã®äººã ã®é¢å¿ãéããŠããŸããXïŒæ§TwitterïŒãInstagramãªã©ã®ãã©ãããã©ãŒã ã§ã¯ãäºæ ã®éå ±ã詳现ãªå ±éãæ¡æ£ãããã ãã§ãªããå人ã®äœéšè«ãææ ãæèŠãªã©ã掻çºã«æçš¿ãããŠããŸãã
äŸãã°ã飲é éè»¢äºæ ã®å ±éã«å¯ŸããŠã¯ãXã®ããã·ã¥ã¿ã°ã#éåœäºæ ããã#飲é é転ãã®äžã§ãã飲é éè»¢ã¯æ¬åœã«èš±ããªããããŸããâŠéåœã®é£²é é転å€ããããšãã£ãæãã諊ãã«äŒŒã声ã倿°èŠåããããŸããäžã«ã¯ãèªåãéåœã§å±éºãªé転ã«ééããããšãããããšãã£ãå ·äœçãªäœéšè«ãå ±æãããŠãŒã¶ãŒãããã飲é é転ã ãã§ãªããå šäœçãªé転ãããŒã«å¯Ÿããäžæºãæžå¿µã衚æãããŠããŸãããã®ãããªæçš¿ã¯ãå人ã®ããã°ãã³ãã¥ããã£ãµã€ãã§ãå€ãèŠãããçŸå°ã®äº€éäºæ ã«é¢ããçã®å£°ãšããŠã芳å 客ãåšäœè ã«ãšã£ãŠéèŠãªæ å ±æºãšãªã£ãŠããŸããéåœã§äººçåããŠã®äº€éäºæ ã«â | ã¢ã³ãã®éåœã«ããããã§ããããšã
梚泰é¢éèžäºæ ã®ãããªå€§èŠæš¡ãªæ²åã®å ŽåãSNSã®åå¿ã¯ããã«è€éã§ããäºæ çŽåŸã¯æ å ±ãé¯ç¶ãããããäžç¢ºããªæ å ±ãæ¡æ£ãããããšããããŸããããåæã«ãäºæ çŸå Žã§ã®æå©æŽ»åãç§°è³ãã声ããç ç²è ãžã®è¿œæŒã¡ãã»ãŒãžããããŠåçºé²æ¢ãåŒ·ãæ±ãã声ã倿°æçš¿ãããŸãããããã·ã¥ã¿ã°ã#梚泰é¢äºæ ããã#ã€ããŠã©ã³ãã®äžã§ã¯ãå€ãã®ãŠãŒã¶ãŒãæ²ãã¿ãåãã¡åãããäºåºŠãšãã®ãããªæ²åãèµ·ããªãã§ã»ããããšããé¡ããšãšãã«ãæ¿åºãé¢ä¿æ©é¢ãžã®å³ããæ¹å€ãå±éãããŸãããSNSã¯ãåãªãæ å ±å ±æã®å Žã«çãŸããã瀟äŒçãªè°è«ãå·»ãèµ·ãããäžè«ã圢æããåãæã£ãŠããããšãåèªèãããŸããã
ãŸããå»çé誀ãå·¥å Žç«çœã建ç©åŽ©å£ãšãã£ãä»ã®äºæ ã«é¢ããŠããSNSã¯éèŠãªæ å ±æºãšãªããŸãããã¥ãŒã¹ãµã€ãã§ã¯å ±ããããªãåå¥ã®èŠç¹ããäºæ çŸå Žããã®ãªã¢ã«ã¿ã€ã ãªæ å ±ããããŠè¢«çœè ãžã®å±ãŸãã®ã¡ãã»ãŒãžãªã©ãå ±æãããŸãããããã®SNSäžã®åå¿ãåæããããšã§ãäºæ ã«å¯Ÿãã瀟äŒã®èªèãææ ã®åãããããŠäœãåé¡èŠãããŠããã®ããæ·±ãçè§£ããããšãã§ããŸããSNSã¯ãäºæ ãèµ·ãã£ãéã®ææ ã®å ±æã瀟äŒçãªæèã®åèµ·ããããŠåçºé²æ¢ã«åããè°è«ãæ·±ããäžã§ãéåžžã«å€§ããªåœ¹å²ãæãããŠãããšèšããã§ãããã
äºæ ããåŠã¶ãéåœç€ŸäŒã®å®å šæèãšèª²é¡
éåœã§çºçããæ§ã ãªäºæ ã¯ããã®èæ¯ã«å ±éãã瀟äŒçãªèª²é¡ãæµ®ã圫ãã«ããŸãã飲é é転ãéèžäºæ ãããã«ã¯å»ºèšçŸå Žã§ã®äºæ ãå»çé誀ãªã©ãå€å²ã«ãããäºæ ã®æ ¹åºã«ã¯ãå®å šæèã®äžè¶³ãããªã¹ã¯ç®¡çäœå¶ã®äžåãšãã£ãå ±éã®èŠå ãèŠãŠåããŸãããããã®äºæ ã¯ãåäžã®åå ã§çºçããããšã¯çšã§ãããå€ãã®å Žåãè€æ°ã®èŠå ãè€åçã«çµ¡ã¿åã£ãŠçºçããŠããŸãã
äŸãã°ã飲é é転ã®åé¡ã¯ãå人ã®ã¢ã©ã«ã«å ããŠãé£²é æåã瀟äŒå šäœã®é£²é ã«å¯Ÿããèªèã倧ãã圱é¿ããŠããŸããäŒé£ã§ã®é£²é ãäžè¬çã§ããã飲é åŸã®é転ã«å¯Ÿããçœªæªæãäœããšãã£ãæåçãªåŽé¢ãææãããããšããããŸãããŸããæ¢šæ³°é¢éèžäºæ ã®ãããªçŸ€è¡äºæ ã¯ãã€ãã³ãæã®äººæµç®¡çã®çãããç·æ¥æã®å¯Ÿå¿ããã¥ã¢ã«ã®äžåããããŠè¡æ¿ãšäž»å¬è éã®é£æºäžè¶³ãšãã£ãæ§é çãªåé¡ãæ·±ãé¢ãã£ãŠããŸããããããã®åé¡ã¯ãäžæäžå€ã«è§£æ±ºã§ãããã®ã§ã¯ãªãã瀟äŒå šäœã®æèæ¹é©ãšå¶åºŠçãªæ¹åãäžå¯æ¬ ã§ãã
éåœæ¿åºã¯ããããã®å€§èŠæš¡äºæ ãåããŠã飲é é転ã®çœ°å匷åããå€§èŠæš¡ã€ãã³ãæã®å®å šå¯Ÿçã¬ã€ãã©ã€ã³ã®èŠçŽããªã©ãæ§ã ãªæœçãæã¡åºããŠããŸããããããããããã®å¯Ÿçãå®å¹æ§ãæã€ããã«ã¯ãåœæ°äžäººã²ãšãã®å®å šæèã®åäžãšã瀟äŒå šäœã§ã®å®å šæåã®éžæãäžå¯æ¬ ã§ããSNSã§ã®æŽ»çºãªè°è«ããäºæ ã®äœéšè«ã®å ±æã¯ããã®å®å šæèã®åäžã«å¯äžããå¯èœæ§ããããŸããäºæ ã®æ²åãå ±æãããã®åå ã察çã«ã€ããŠèããããšã¯ãäºåºŠãšåãéã¡ãç¹°ãè¿ããªãããã®éèŠãªã¹ããããšãªããŸãã
ããã«ãçµæžæé·ãåªå ããããŸããå®å šå¯ŸçãåŸåãã«ãããŠããæŽå²çèæ¯ãææãããããšããããŸããæ¥éãªçºå±ãéããéåœç€ŸäŒã«ãããŠãã€ã³ãã©æŽåãç£æ¥å®å šã®åéã§ãåœéçãªåºæºã«è¿œãã€ããŠããªãéšåããããšããèŠæ¹ã§ããéå»ã®å€§åäºæ ãäŸãã°äžè±çŸè²šåºåŽ©å£äºæ ãèæ°Žå€§æ©åŽ©èœäºæ ãªã©ããå®å šç®¡çã®äžåãåå ãšãããŠããŸããCreatrip: éåœæŽä»£ã®å€§äºæ ã»æšäºãŸãšããããã®æŽå²çãªæèšãå¿ãããåžžã«æåã®å®å šå¯Ÿçãè¬ãç¶ããããšããä»åŸã®éåœç€ŸäŒã«ãšã£ãŠæãéèŠãªèª²é¡ãšèšããã§ãããã
ãŸãšãïŒéåœã®äºæ ããåŠã¶ããš
- 飲é éè»¢ã®æ·±å»ã: éåœã§ã¯é£²é é転ã瀟äŒåé¡ãšãªã£ãŠããããã®å±éºæ§ãšå¯Ÿçã®å¿ èŠæ§ãæ¹ããŠèªèãããŸããã
- 矀è¡ç®¡çã®éèŠæ§: 梚泰é¢éèžäºæ ã¯ãå€§èŠæš¡ã€ãã³ãã«ããã广çãªçŸ€è¡ç®¡çã®æ¬ åŠãããããæ²åãæµ®ã圫ãã«ããŸããã
- SNSã®åœ±é¿å: äºæ ã®æ å ±å ±æãææ ã®å ±æããããŠç€ŸäŒçãªè°è«ãå·»ãèµ·ããäžã§ãSNSãæãã圹å²ã¯éåžžã«å€§ããããšã瀺ãããŸããã
- 瀟äŒå šäœã®å®å šæèåäž: äºæ ã®èæ¯ã«ã¯ãå人ã®ã¢ã©ã«ã ãã§ãªãã瀟äŒå šäœã®å®å šæèãæåçãªåŽé¢ãæ·±ãé¢ãã£ãŠãããç¶ç¶çãªæèæ¹é©ãå¿ èŠã§ãã
- äºé²ãšå¯Ÿçã®ç¶ç¶: æ³æŽåã ãã§ãªããå®å¹æ§ã®ããå®å šå¯Ÿçã®å®æœãšãéå»ã®æèšã掻ãããäºé²çã®ç¶ç¶ããæªæ¥ã®å®å šãªç€ŸäŒãç¯ãéµãšãªããŸãã


